Theo Pemberton lives in Notting Hill, London, and is Fashdes's Trends & News Editor — the writer who covers the showroom, not the runway. He's the one who has held the bag in his hands, walked the leather room, and asked the founder which factory does the stitching. So if you're wondering whether a piece is actually an investment, this is his desk: he cuts through the noise of the season and tells you which things will still be worth carrying in ten years — and which quiet brands are worth knowing now. For my money, this is the call, and he'll make it plainly.
Lives in
Notting Hill, London
Writes about
Showroom dispatches, runway-to-product analysis, investment piece advocacy, brand spotlights, European fashion week coverage
Loves
A first-look in the showroom · Rolex Datejust 36 from 1968 · A filter coffee at Towpath · Bryan Ferry's solo years
